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Marketing (Record no. 9635)

MARC details
000 -LEADER
fixed length control field 00593nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCH/N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schoell ,William F.
245 #0 - TITLE STATEMENT
Title Marketing
Remainder of title : Contemporary Concepts and Practices
Statement of responsibility, etc. / by William F. Schoell and Joseph P. Guiltinan
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. Allyn and Bacon,
Date of publication, distribution, etc. 1990.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,790p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retailing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Guiltinan ,Joseph P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.8 SCH/N 093910 16.05.2022 16.05.2022 Books

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