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Marketing : Contemporary Concepts and Practices

Schoell ,William F.

Marketing : Contemporary Concepts and Practices / by William F. Schoell and Joseph P. Guiltinan - 4th ed. - Boston: Allyn and Bacon, 1990. - xxiv,790p.

Subjects--Topical Terms:
Management
Marketing Channels
Product Development
Retailing

Dewey Class. No.: 658.8 / SCH/N

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