000			00623nam a2200229Ia 4500
008			220516s9999 xx 000 0 und d
020			_a9788177588507
041			_aeng
082			_a659.1 _bBAT/A
100			_aBatra , Rajeev
245		0	_aAdvertising Management _c / by Rajeev Batra ,John G. Myers and David A. Aaker
250			_a5th ed.
260			_aNoida : _bPearson , _c2014.
300			_a768p.
650			_aAdvertising Management
650			_aIntegrated Marketing
650			_aManagement
650			_aMarketing Strategy
700			_aAaker ,David A.
700			_aMyers,John G.
942			_cBK
999			_c8537 _d8537