000 00539nam a2200193Ia 4500
008 220516s9999 xx 000 0 und d
020 _a9780074517802
041 _aeng
082 _a659.1
_bMOH/A
100 _aMohan ,Manendra
245 0 _aAdvertising Management
_b: Concepts and Cases
_c / by Manendra Mohan
260 _aNew Delhi:
_bTata Mcgraw Hill,
_c2006.
300 _axi,418p.
650 _aAdvertising Strategy
650 _aCorporate Advertising
650 _aManagement
650 _aSales Literature
942 _cBK
999 _c8483
_d8483