| 000 | 00713nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20230525035755.0 | ||
| 008 | 230525b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0750632844 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bFIF/M |
||
| 100 | _aFifield, Paul | ||
| 245 |
_aMarketing strategy _c/ by Paul Fifield |
||
| 250 | _a2nd ed. | ||
| 260 |
_aOxford: _bButterworth-Heinemann, _c1998. |
||
| 300 | _axxxvii, 308 p. : illustrations ; 24 cm. | ||
| 520 | _aMarketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text | ||
| 942 | _cBK | ||
| 999 |
_c17012 _d17012 |
||