| 000 | 00522nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9780029001011 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bAAK/M |
||
| 100 | _aAaker, Divid A. | ||
| 245 | 0 |
_aManaging Brand Equaty _b: Capitalizing on The Value of A Brand Name _c / by David A. Aaker |
|
| 260 |
_aNew York: _bThe Free Press, _c1991. |
||
| 300 | _axiii, 299. | ||
| 650 | _aBrand | ||
| 650 | _aManagement | ||
| 650 | _aMicropro | ||
| 650 | _aSchlitz | ||
| 942 | _cBK | ||
| 999 |
_c13333 _d13333 |
||