000 00549nam a2200205Ia 4500
008 220516s9999 xx 000 0 und d
020 _a9780070841819
041 _aeng
082 _a658.8
_bLAN/E
100 _aLancaster, Geoff
245 0 _aEssentials of Marketing
_c / by Geoff Lancaster and Lester Massingham
260 _aNew Delhi:
_bMcGraw-Hill Book Company,
_c1988.
300 _aviii, 430p.
650 _aManagement
650 _aMarketing
650 _aPricing
650 _aSales
700 _aMassingham, Lester
942 _cBK
999 _c13243
_d13243