| 000 | 00631nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9788131727997 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bHOO/M |
||
| 100 | _aHooley, Graham | ||
| 245 | 0 |
_aMarketing Strategy and Competitive Positioning _c / by Graham Hooley, Nigel F. Piercy and Brigitte Nicouland |
|
| 250 | _a4th ed. | ||
| 260 |
_aNoida: _bPearson, _c2009. |
||
| 300 | _axviii, 614p. | ||
| 650 | _aCustomer | ||
| 650 | _aManagement | ||
| 650 | _aManagement | ||
| 650 | _aMarketing | ||
| 700 | _aNicouland, Brigitte | ||
| 700 | _aPiercy, Nigel F. | ||
| 942 | _cBK | ||
| 999 |
_c13136 _d13136 |
||