| 000 | 00545nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9788177083156 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bPON/A |
||
| 100 | _aPongiannan, K. | ||
| 245 | 0 |
_aAdvertising and Brand Building _b: Principles and Case Studies _c / by K. Pongiannan |
|
| 260 |
_aNew Delhi: _bNew Century Publications, _c2012. |
||
| 300 | _axii, 194p. | ||
| 650 | _aAdvertising | ||
| 650 | _aBrand Equity | ||
| 650 | _aConsumer Behaviour | ||
| 650 | _aManagement | ||
| 942 | _cBK | ||
| 999 |
_c13135 _d13135 |
||