000			00590nam a2200229Ia 4500
008			220516s9999 xx 000 0 und d
020			_a9788177588507
041			_aeng
082			_a659.1 _bBAT/A
100			_aBatra, Rajeev
245		0	_aAdvertising Management _c / by Rajeev Batra, John G. Myers and David A. Aaker
250			_a5th ed.
260			_aNoida: _bPearson, _c2014.
300			_a768p.
650			_aAdvertising
650			_aDecision Making
650			_aGlobal
650			_aManagement
700			_aAaker, David A.
700			_aMyers, John G.
942			_cBK
999			_c13106 _d13106