000			00693nam a2200229Ia 4500
008			220516s9999 xx 000 0 und d
020			_a9781259026850
041			_aeng
082			_a659.1 _bBEL/A
100			_aBelch,George e.
245		0	_aAdvertising and Promotion _b: An Integrated Marketing Communication Perspective _c / by George e. Belch,Michael A. Belch and Keyoor Purani
250			_a9th ed.
260			_aChennai: _bMc Graw Hill, _c2019.
300			_axliii,1016p.
650			_aEthical Perspectives
650			_aManagement
650			_aMarketing Communication
650			_aMonitoring
700			_aBelch,Michael A.
700			_aPurani ,Keyoor
942			_cBK
999			_c11260 _d11260