Keller ,Kevin Lane  <br/><br/>
Strategic Brand Management  
/ by Kevin Lane Keller ,M.G. Parameswaran & Isaac Jacob 
 - 3rd ed. 
 - Delhi:   Pearson,   2011. 
 - xxiii,695p. 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management <br/>Brand Positioning<br/>Management<br/>Product Strategy
<br/><br/><label>Dewey Class. No.: </label>658.4012  / KEL/S