TY  - BOOK
AU  - Kotable ,Masaaki 
AU  -  Helsen ,Kristiaan
TI  - Global Marketing Management
SN  - 9971513730
U1  - 658.8 
PY  - 2001///
CY  - Delhi: 
PB  - John Wiley & Sons , 
KW  - Global Marketing
KW  - Global Pricing
KW  - Management
KW  - Product Piracy
ER  -