Kotable ,Masaaki  <br/><br/>
Global Marketing Management 
/ by Masaaki Kotable and Kristiaan Helsen  
 - 2nd ed. 
 - Delhi:   John Wiley & Sons ,   2001. 
 - xxiv,741p. 
<br/><br/><label>ISBN: </label>9971513730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing <br/>Global Pricing<br/>Management<br/>Product Piracy
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/G