Bhatia , Tej K. Advertising & Marketing in Rural India : Language,Culture,and Communication / by Tej K. Bhatia - 2nd ed. - Delhi: Macmillan Publishing Company, 2011. - xviii,327p. ISBN: 9780230633896 Subjects--Topical Terms: Advertising Globalisation ManagementReligion Dewey Class. No.: 658.80954 / BHA/A