Cravens ,David W. <br/><br/>
Strategic Marketing 
/ by David W. Cravens 
 - 4th ed. 
 - Australia:   Irwin,   1994. 
 - xxxi,811p. 
<br/><br/><label>ISBN: </label>9780256122121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Strategy<br/>Global Markets <br/>Horizontal Relations <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA/S