Kotler  ,Philip <br/><br/>
Principles of Marketing  
/ by Philip Kotler and Gary Armstrong  
 - 10th ed. 
 - New Delhi:   Prentice Hall,   2004. 
 - xxv,661p. 
<br/><br/><label>ISBN: </label>9788120323490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Connection <br/>Management<br/>Marketing Intermediaries<br/>Web Casting 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P