TY  - BOOK
AU  -  Burns  ,Alvin C.
AU  - Cravens ,David W.
TI  - Readings and Cases in Marketing Management 
SN  - 0256031614
U1  - 658.8 
PY  - 1987///
CY  - USA: 
PB  - Richard D. Irwin, 
KW  - Globalization
KW  - Hawking Hardware
KW  - Management
KW  - Marketing Program
ER  -