Jobber ,David <br/><br/>
Principles  & Practice of Marketing  
/ by David Jobber  
 - 3rd ed. 
 - England :   McGraw Hill ,   2001. 
 - xxii,823p. 
<br/><br/><label>ISBN: </label>9780077096137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing <br/>Management<br/>Marketing Services <br/>Online Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB/P