Batra , Rajeev <br/><br/>
Advertising Management  
/ by Rajeev Batra ,John G. Myers and David A. Aaker 
 - 5th ed. 
 - Noida :   Pearson ,   2014. 
 - 768p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management<br/>Integrated Marketing <br/>Management<br/>Marketing Strategy 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/A