Nair ,Suja R. Consumer Behaviour in Indian Perspective : Text & Cases / by Suja R. Nair - 2nd ed. - Mumbai : Himalaya Publishing House , 2014. - 632p. ISBN: 9789350974995 Subjects--Topical Terms: BehaviourDemographics ManagementMarketing Dewey Class. No.: 658.83420954 / NAI/C