TY  - BOOK
AU  - Shainesh ,G
AU  - Sheth ,Jagdish N.
TI  - Customer Relationship Management : : A Strateigic Perspective 
SN  - 1403928622
U1  - 658.812 
PY  - 2006///
CY  - Delhi : 
PB  - Macmillan Publishing Company, 
KW  - Management
KW  - Market economy
KW  - Relationship Management
KW  - Service Economy
ER  -