TY  - BOOK
AU  - Singhal, Arvind
AU  - Dearing, James W.
TI  - Communication of Innovation: : A Journey withEV Rogers
SN  - 978761934776
U1  - 338.926092 
PY  - 2006///
CY  - New  Delhi: 
PB  - SAGE Publication , 
KW  - Communication
KW  - Economics
KW  - Integrating
KW  - Marketing
ER  -