Sengupta ,Subroto  <br/><br/>
Brand Positioning   : Strategies for Competitive Advantage  
/ by  Subroto Sengupta  
 - 2nd ed. 
 - New Delhi:   Tata McGraw-Hill,   2007. 
 - xiv,292p. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Brand<br/>Celebrity Endorsement <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.306  / SEN/B