TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A
AU  - Purani,Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspectives
SN  - 9789354600807
U1  - 659.1 
PY  - 2025///
CY  - Chennai
PB  - McGrow Hill
KW  - Advertising and Promotion
ER  -