Belch,George E <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Perspectives 
/    by George E Belch 
 - 12th Ed. 
 - Chennai:  McGrow Hill,  2025. 
 - xxxi,712 p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A