TY  - BOOK
AU  - Shainesh, G.
AU  - Sheth, Jagdish N.
TI  - Customer Relationship Management: A Strategic Perspective
SN  - 1403928622
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - Macmillan India Ltd.
ER  -