TY  - BOOK
AU  - Kotler, Philip
AU  -  Bowen,John
AU  -  Makens,James
TI  - Marketing for hospitality & tourism 
SN  - 0-13-395625-3
U1  - 647.940688 
PY  - 1996///.
CY  - New Jersey
PB  - Prentice Hall, inc, 
ER  -