Kotler, Philip <br/><br/>
Marketing for hospitality & tourism  
/ by  Philip Kotler,John Bowen,James Makens 
 - New Jersey:  Prentice Hall, inc,   1996.  
 - xiii, 704p.  
<br/><br/><label>ISBN: </label>0-13-395625-3 
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT/M