TY  - BOOK
AU  -  Rapp, Stan
AU  - Collins, Thomas L
TI  - Beyond MaxiMarketing : the new power of caring and daring
SN  - 9780070153387
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw Hill
KW  - Marketing	
KW  -  Sales promotion
ER  -