Rapp, Stan <br/><br/>
Beyond MaxiMarketing : the new power of caring and daring 
/by  Stan Rapp &  Thomas L Collins 
 - New York;  McGraw Hill,  1994. 
 - xxvii, 319p. 
<br/><br/><label>ISBN: </label>9780070153387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	-- Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP/B