Sumathi, S  <br/><br/>
Marketing Research and Consumer Behaviour 
/ by S Sumathi 
 - New Delhi:  Vikas Publishing House Pvt Ltd.,  2010. 
 - xvi, 761p.; 21 cm. 
<br/><br/><label>ISBN: </label>9788125914761 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SUM/M