Jeannet, Jean-Pierre and Hubert D. Hennessey <br/><br/>
International Marketing Management: Strategies and Cases 
/by Jean-Pierre Jeannet 
 - Dallas:  Houghton Mifflin Company,  1988. 
 - xix, 873p.  
<br/><br/><label>ISBN: </label>039535675 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JEA/I