McDonald,  Malcolm  <br/><br/>
Marketing Plans: How to Prepare Them, How to Use Them 
/by Malcolm McDonald 
 - Forth ed. 
 - New Delhi  Viva Books Private Limited  2000 
 - 571p. 
<br/><br/><label>ISBN: </label>8176490946 
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAD/M