Wilmshurst, John  <br/><br/>
The Fundamentals and Practice of Marketing 
/by John Wilmshurst 
 - Third ed. 
 - New Delhi  Viva Books Private Limited  1999 
 - ix,324p. 
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL/T