Bergh, Bruce G. Vanden <br/><br/>
Advertising Principes 
/ by Bruce G. Vanden Bergh 
 - Illinoiis;  NTC Publishing Company,  1999. 
 - xxii,582p; 29cm 
<br/><br/><label>ISBN: </label>0844209903 
<br/><br/><label>Dewey Class. No.: </label>659.13  / BER/A