Kotabe, Masaaki ; Helsen, Kristiaan <br/><br/>
Global marketing management 
/ by Masaaki Kotabe et.al 
 - 2nd ed. 
 - New york:  John wiley  & sons,  2001. 
 - xxiv, 741p. 
<br/><br/><label>ISBN: </label>9971513730 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/G