Batra, Rajeev ; Myers, John G. ; Aaker, David A. <br/><br/>
Advertising management 
/ by Rajeev Batra et.al 
 - 5th ed. 
 - southasia,New delhi:  Pearson,  2006. 
 - 768p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/A