Saxena, Rajan <br/><br/>
Marketing management 
/ by Rajan  Saxena 
 - 3rd ed. 
 - New delhi:  Tata McGraw-Hill publishing,  2006. 
 - xxi, 819p. ; 25cm. 
<br/><br/><label>ISBN: </label>9780070599536 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX/M