TY  - BOOK
AU  - Stanton, William J.
AU  - Futrell, Charles
TI  - Fundamentals of Marketing
SN  - 0071003045
U1  - 658.8 
PY  - 1987///
CY  - New Delhi: 
PB  - McGraw-Hill Book Company, 
KW  - Distribution
KW  - Management
KW  - Marketing
KW  - Promotion
ER  -