TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management
SN  - 9788177580082
U1  - 658.8 
PY  - 2006///
CY  - New Delhi: 
PB  - Pearson Education, 
KW  - Global Advertising
KW  - Management
KW  - Marketing
ER  -