Keegan, Warren J. <br/><br/>
Global Marketing Management 
/ by Warren J. Keegan 
 - 7th ed. 
 - New Delhi:   Pearson Education,   2006. 
 - 643p. 
<br/><br/><label>ISBN: </label>9788177580082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Advertising<br/>Management<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE/G