White, Roderick <br/><br/>
Advertising  : What it is and How to Do It  
/ by Roderick White 
 - 3rd ed. 
 - New Delhi:   McGraw-Hill,   1993. 
 - ix, 246p. 
<br/><br/><label>ISBN: </label>9780077077648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Agency<br/>Management<br/>Marriage Business
<br/><br/><label>Dewey Class. No.: </label>659.1  / WHI/A