TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management: : Concepts and Cases
SN  - 9780074517802
U1  - 659.1 
PY  - 2006///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company, 
KW  - Advertising
KW  - Economic
KW  - Management
KW  - Marketing
ER  -