Batra, Rajeev <br/><br/>
Advertising Management 
/ by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - Noida:   Pearson,   2014. 
 - 768p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Decision Making<br/>Global<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/A