TY  - BOOK
AU  - Loudon,David L.
AU  - Bitta,Albert J.Della
TI  - Consumer Behaviour
SN  - 9780070473812
U1  - 658.8342 
PY  - 2019///
CY  - Chennai: 
PB  - Mc Graw Hill, 
KW  - Management
KW  - Managerial Reflection
KW  - Purchasing patterns
KW  - Social Groups
ER  -