Chunawalla,S.A. Foundation of Advertising : Theory and Practice / by S.A. Chunawalla and K.C. Sethia - 9th ed. - Mumbai: Himalaya Publishing House, 2019. - 600P. ISBN: 9789352994076 Subjects--Topical Terms: Animation FilmsElectronic MediaManagementSegmentation Dewey Class. No.: 659.1 / CHU/F