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Advertising and Promotion : An Integrated Marketing Communications Perspective / by George E. Belch

By: Belch, George EContributor(s): Belch, Michael AMaterial type: Text

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TextLanguage: English Publication details: New Delhi; Tata McGraw- Hill Publishing Company Ltd., 2006. Edition: Sixth EditionDescription: VpISBN: 0070581940DDC classification: 659.1

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