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Sales Promotion Management / by John A. Quelch
Material type:
TextLanguage: English Publication details: London: Prentice- Hall International, 1989. Description: xi, 350pISBN: 0137878052Subject(s): Food | Management | Packaged Goods | Soft GoodsDDC classification: 658.82
| Item type | Current library | Call number | Status | Date due | Barcode |
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PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | 658.82 QUE/S (Browse shelf(Opens below)) | Available | 81662 |
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| 658.82 PUR/C Concepts of Marketing and sales promotions | 658.82 PUR/C Concepts of Marketing and sales promotions | 658.82 PUR/C Concepts of Marketing and sales promotions | 658.82 QUE/S Sales Promotion Management | 658.827 AAK/M Managing Brand Equaty : Capitalizing on The Value of A Brand Name | 658.827 BHA/B Brand Management | 658.827 BLA/C Co-Branding : The Science of Alliance |
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