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Advertising Management (Record no. 8537)

MARC details
000 -LEADER
fixed length control field	00623nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177588507
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BAT/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Batra , Rajeev
245 #0 - TITLE STATEMENT
Title	Advertising Management
Statement of responsibility, etc.	/ by Rajeev Batra ,John G. Myers and David A. Aaker
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Noida :
Name of publisher, distributor, etc.	Pearson ,
Date of publication, distribution, etc.	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	768p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Integrated Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker ,David A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Myers,John G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022	1	659.1 BAT/A	132285	18.04.2024	06.02.2024	16.05.2022	Books